It was an honor to learn from Mr. Ray Tsuchiyama, CEO of Tsuchiyama & Associates. Mr. Tsuchiyama is a seasoned business operations executive and adviser to fast-growth startups, established Fortune 500 corporations, and federal government. He specializes in market entry and expansion in Japan and Asia-Pacific.

Ray Tsuchiyama and Sarah CervantesMr. Tsuchiyama’s presentation was about “Living and Working Globally.” He spoke about corporate and international life in relation to entrepreneurship, and showed us a list of the most important things to consider if you dream of living abroad. The list includes planning, having endless curiosity, flexibility, risk-taking, and being open to new perspectives. He also built his talk on the ongoing theme of the semester: leadership.

According to Mr. Tsuchiyama, “good managers make people believe in them; good leaders make people believe in themselves.” This left Hogan students with a call to action. We were also challenged to find our brand! A brand is the way you want people to perceive you. What is it that you want people to think when they hear your name? Then, think of ways of what you need to do to make people perceive you in such way. Mr. Tsuchiyama added, in order to increase your brand, you must plan and become knowledgeable on the subject you wish to be associated with your name.


Written by: Hogan Entrepreneurs Program student, Sarah Cervantes
Speaker Session with Ray Tsuchiyama